Patented MLE technology since 1994Fragrance-free · Weakly acidic · Newborn-friendlyIndependent catalog · Fort Lee, NJ
ATOPALM
Washes and shampoos

Baby Cleanser

Rinse-off steps that keep the barrier intact instead of stripping it: a tear-friendly top-to-toe wash and shampoo, a stand-alone mild shampoo and a low-foam facial wash for delicate faces.

3Products
4.2 / 5Average rating
$13.99From
$19.99Up to

Washing is where most barrier care is lost. These cleansers are weakly acidic and low-foam, so an evening bath does not undo the cream that went on the night before.

Top to Toe Baby Wash & Shampoo, 10.1 fl oz (300 ml)
Baby Cleanser

Top to Toe Baby Wash & Shampoo

10.1 fl oz (300 ml)
★★★★☆4.4 (157)

Gentle, tear-free 2-in-1 body wash and shampoo with amino acid cleansers, patented MLE, and soothing Fucosyllactose for baby's skin.

Facial Foam Wash, 5.07 fl oz (150 ml)
Baby Cleanser

Facial Foam Wash

5.07 fl oz (150 ml)
★★★★★4.7 (147)

A gentle, tear-free foaming wash formulated with amino acids and MLE technology to cleanse sensitive baby skin without irritation.

Mild Shampoo, 10.1 fl oz (300 ml)
Baby Cleanser

Mild Shampoo

10.1 fl oz (300 ml)
★★★★☆3.6 (13)

Hypoallergenic, tear-free baby shampoo in a 10.1 fl oz bottle with gentle coconut-derived cleansers, biotin, and patented MLE barrier care.

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What buyers say

One review, quoted as written

Across the catalog the average sits at 4.39 out of 5 from 3,474 ratings. The notes below are verified-purchase reviews left by buyers in the United States, kept word for word.

★★★★★5.0August 19, 2025

Gentle and Moisturizing for Eczema-Prone Skin

It's very gentle on my seven-month-old son's sensitive, eczema-prone skin, yet it does a great job of keeping his face clean while also providing moisture. I feel confident using it daily because it doesn't irritate his skin, and it leaves his face soft and hydrated.

AE, verified purchase
on Facial Foam Wash

Reviews are reproduced from the product listings of the partner stores. Nothing is edited beyond shortening long quotes, marked with an ellipsis. Individual experience with cosmetics varies.

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